Effective Goals are:
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Stretching, but
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Achievable
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Some Criteria for Setting Your Goal1
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What personal qualities or skills do you
need to accelerate your business or personal success right now?
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What obstacle (internal or external) is
preventing you from achieving what you want?
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If you had it, what quality or skill would
benefit you and the other key people in your life, whether at work or
at home?
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What have you observed or heard or sensed
in others that you wish you had for yourself?
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What is something that when you consider
the possibility of having it you feel really excited or emotional,
i.e. what is something to which you already feel really attached,
something that is compelling in its attraction for you?
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Defining What
You Want
Defining what you want is the critical first step in almost
any situation.
What Goals are Worth Achieving?
Goals worth achieving are mission-oriented goals. Channeling your
grand vision
into a specific direction and action makes the difference between being an
idle dreamer and being a person with a mission.
"The
achievement of one goal should be the starting point of another"
- Alexander Graham Bell
Case in Point:
25
Lessons from Jack Welch
Jack Welch, the former legendary CEO of General Electric, urged
everybody to
stretch. Stretch targets energize. "We have found
that by reaching for what appears to be the impossible, we often actually do
the impossible; and even when we don't quite make it, we inevitably wind up
doing much better than we would have done."...More
Case in Point: Kentucky Fried
Chicken
Why Kentucky Fried Chicken restaurants are always packed?
"They have outlets all over the world, and they are successful because
set a goal and achieved it: they
have persuaded people to got there to eat. They are a global
brand
because they can be trusted to deliver predictable nourishment conveniently
and at fair value - and they keep their promise. The very nature of business
and branding is that you keep your promise to the customers
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