Who
Should Stay at the Head Office1 |
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Leaders - executives who have a
direct involvement with finding, keeping, or growing customers
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finding - means leading the process of acquiring new customers
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keeping - means leading the process of exceeding the expectations of
the customers
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growing - means creating relevant new products and services to
increase customer spending and loyalty
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Support staff
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accountants - to make certain the numbers are right
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legal - to stay out of trouble
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tax - to pay as little as legally possible
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human resources - to find, keep, and grow the right people
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Learning from Fastest Companies
No organization with a large bureaucracy is able to make fast
decisions. Getting rid of the bureaucracy is a law at fastest companies, and
anyone found guilty of building or perpetuating bureaucracies is severely
punished for management malpractice. "The more dead weight at the top of the
organization involved in the
decision-making process, the slower the decisions will be made".1
Case Study:
General Electric
Jack Welch has always hated and fought bureaucracy. "To him, bureaucracy
is the enemy. Bureaucracy means waste, slow decision making, unnecessary
approvals, and all the other things that kill a company's competitive
spirit. He spent many years
battling bureaucracy, trying to rid GE of anything that would make it
less competitive."4 He didn't simply strip away a little
bureaucracy. He reshaped the face of the company to rid it of anything that
was getting in the way of being informal, of
being fast, of
being boundaryless.
Welch felt that ridding the company of
wasteful bureaucracy was everyone's job. He urged all his employees to fight
it. "Disdaining bureaucracy" became an important part of
GE's shared values, the list of
behaviors that were expected from all GE employees...More
Case in Point:
Cutting Long Meetings Short
A CEO hired
Larry Farrel, a renowned management consultant, to help him to get rid
of the corporate bureaucracy. In particular, the CEO complained about
the length of corporate meetings - the discussions were poorly focused and
too long. Larry suggested a very simple but a very effective solution: to
remove chairs from the meeting room. The CEO was extremely satisfied with
the results: decisions were taken now within three minutes instead of three
hours.
Case in Point: ASEA Brown Bovery
When Sweden's Percy Barnevik's company merged with the
troubled Swiss giant Brown Bovery, he promptly sent a message to the
thousands of bureaucrats who worked at the company's headquarters in Zurich:
"In the future,... the company won't be run like a government and
administered from a central home office. Everyone at head office has ninety
days to find a real job within the company that has something to do with the
customer". Ninety days later Barnevik made good on his promise. More than
3,000 bureaucrats who were unable to comply were laid off. As a result of
this shake-off, the once stodgy company - where decisions took months -
quickly transformed itself into a quick-thinking company where all decisions
are made in 1,000 local offices by 170,000 associates and employees. "The
new ASEA Brown Bovery has sizzled, going from one strength to another and
currently earning profits in excess of $2.5 billion annually1".
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