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Systemic Innovation:

Knowledge Management

Cross-Pollination of Knowledge and Ideas

Modern Technology of Knowledge and Innovation Management

by Vadim Kotelnikov, Founder, The first-ever BUSINESS e-COACH for Innovative Leaders, 1000ventures.com

"Cross-pollination approach is a kind of alchemy of innovation"  - Tom Kelley

 

Yin and Yang to Cross-Pollination1

  1. YANG - active, aggressive side - learning about new processes, methods, and technologies

  2. YIN - passive, accepting side - making time or creating a place for new ideas

How To Make Cross-Pollination an Integral Part of Your Workplace

Seven Planting Tips1

  1. Browse, constantly search for new ideas and inspiration: make constant browsing of journals, books, newspapers, Internet and other sources your habit and an integral part of your corporate.

  2. Play a Film Director: break the world down into scenes and become expert at watching people, especially enthusiasts, perform even the smallest tasks. Taking on the perspective of a film director and watching events outside your normal sphere can heighten your observation skills.

  3. Hold an Open House periodically to spread the best disciplines of your company far and wide. Keep it casual. Encourage comments and ideas. Combine it with some food to get people talking.

  4. Inspire Advocates: mental diversity is very important - you need individuals who celebrate different viewpoints. They will make you more conscious of critical constituencies and considerations in every new project.

  5. Hire Outsiders: fresh blood invigorates a company and introduces new ideas. Hire a diverse group of individuals and people just slightly off center, and you'll be pleasantly surprised.

  6. Change Hats: when you start a new project, work up compelling characters to represent some possible users of your new products or services. Sketch them, give them names, families and background stories.

  7. Build Cross-Functional Expertise: benefit from little drills and processes you pick up from other businesses; don't focus too much on your competition - spend as much time learn from noncompetitive industries as well. Simple solutions to many problems are often just nearby - waiting for you to find them.

25 Lessons from Jack Welch

Getting Good Ideas from Everywhere

  • Share what you know with others to get what they know.

  • Encourage an exchange of ideas at virtually every level of your organization.

  • Encourage a free flow of ideas not only among your businesses but also between your company and other businesses as well.

Related Chapters of the Business e-Coach:

Systemic Innovation

Your Cross-Functional Expertise

Managing Innovation by Cross-functional Teams

Knowledge Management

Idea Management

Creativity Management

Brainstorming

Case Studies

IDEO - a World Leading Product Design Company (USA)

DEGAP Tool: Thinking in Three Dimensions (EU)

Why Cross-Pollinate?

Winning innovative solutions are inspired and developed in the process of cross-pollination of ideas, rather than narrowly focused search.

Case in Point: General Electric (GE)

General Electric (GE) Work-Out "Town Meetings" gave the corporation access to an unlimited resource of imagination and energy of its talented employees. "Nobody wears a tie at our quarterly two-days meetings," says Jack Welch." We take a coffee breaks for almost an hour sometimes so people can swap ideas. We bring in an outside speaker to every meeting - the heads of Wal-Mart, Pepsi-Cola, and Compaq. We have dinner together and drinks after eating. We run this place like a family grocery store."2...More

 

 

Bibliography:

  1. "The Art of Innovation", Tom Kelley with Jonathan Littman, 2001

  2. Jack Welch quoted in Nikkei Business, February 21, 1994

Founder - Vadim Kotelnikov. © Copyright by Ten3 East-West.  | Copyright | Glossary | Links | Site Map |

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