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Mental Maps: Three Basic Methods of Perceiving the World Understanding How Your Own and Your Clients' Mind Work |
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by Vadim Kotelnikov, Founder, The first-ever BUSINESS e-COACH for Innovative Leaders, 1000ventures.com
"We see the things not as they are, but as we are" - H.M.Tomlinson
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The Power of Mental Maps People have different ways of communicating their experiences - some express themselves in pictures, others talk about how things sound to them, and others speak about how things feel. A Mental Map is a powerful way of expressing the though patterns, pictures and associations that already exist in the brain. "When new information is compatible with your knowledge structures it is accepted, when it does not mesh with your pre-conceived ideas or past experience it receives little consideration, is distorted or ignored."7 Cross-Cultural Communication Challenges Culture is often at the root of communication challenges. Exploring historical experiences and the ways in which various cultural groups have related to each other is key to opening channels for cross-cultural communication. Becoming more aware of cultural differences, as well as exploring cultural similarities, can help you communicate with others more effectively. Next time you find yourself in a confusing situation, ask yourself how culture may be shaping your own reactions, and try to see the world from the other's point of view...More Case in Point: Advertising Campaign for a Cruise-Line Nicholas Boothman, a former fashion and advertising photographer, was briefed for a cruise-line photo shoot for a new advertising campaign. The agency team told him, "We know that everyone wants good food and fresh air when they go on vacation; that's given. But our research also tells us that people have sensory preferences. Some folks choose a vacation primarily for beautiful scenery; others to get away to somewhere comfortable, with activities; and yet others are primarily searching for peace and quite. We know that all three aspects are critical to the decision making process, but the final choice comes from satisfying the person's sensory preference."8 Boothman was told that his photos had to appeal to all three groups: the seeing people, the feeling people, and the hearing people.
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