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Innovation Management:

New Product Development

New Product Design

Driving Growth through via Product/Service Innovation

By Vadim Kotelnikov, Founder, The first-ever BUSINESS e-COACH for Innovative Leaders, 1000ventures.com

"People don't pay for technology. They pay for the solution to their problems or for something they enjoy."  - Dean Kamen

 

New-to-the-World Product Design & Development

The Reading, Writing, and Arithmetic of Innovation1

by IDEO -a World Leading Product Design Firm

  1. Observation

  2. Brainstorming

  3. Prototyping

Evaluating and Refining New Product Design

  • Plan on a series of improvements - no idea is so good that it can't be improved upon

  • Get input from everybody - from your internal team, from the client team, from people who make up the target market, from knowledge people not directly involved in your project

  • Test and improve - watch for what works and what doesn't, what people seem to like, what confuses them, and incrementally improve the product in the next round.

Five Stages of the Design Process

  1. Preparation of concepts

  2. Detailed design

  3. Production of prototypes

  4. Testing

  5. Final design

Why Companies Outsource New Product Design and Development: The Four Key Reasons1

  1. Innovation: leading companies have an almost insatiable thirst for new knowledge, expertise, methodologies, and work practices around innovation.

  2. Raw capacity: companies have a bigger appetite than their in-house resources could satisfy

  3. Speed: companies look outside if they have low capacity for moving with speed and cannot find anybody in-house to sign up to some incredibly tight deadline

  4. Specific expertise: companies require specific expertise outside their core competencies

Related Chapters of the Business e-Coach:

New Product Development

Test Marketing Your Product or Service

Design for Environment (DfE)

Innovation Strategy

Radical Innovation

Radical versus Incremental Innovation

Case Studies

IDEO - a World Leading Product Design Company (USA)

Joint Engineering Design by Ford and ABB

DEGAP Tool: Thinking in Three Dimensions (EU)

Eco-design in the UK Electronics Sector

Eco-design at Ford Lio Ho Motor Company (Taiwan)

Articles

A Simplified Approach to LCA During the Product Design Stage

The Secret Formula: Building Innovation Into Your Organization

Success depends on both what you do and how you do it. There are specific elements that help you and your company to be more innovative. But it's not a matter of simply following directions. The 'secret formula' is actually not very formulaic. It's  blend of culture, methodologies, infrastructure, and work practices.1

Brainstorming

Brainstorming is not just a valuable creative tool at the fuzzy front end of projects. It's also "a pervasive cultural influence for making sure that individuals don't waste too much energy spinning their wheels on a tough problem when the collective wisdom of the team can get them "unstuck" in less than an hour."4...More

Design for Environment (DfE)

Design for Environment (DfE), also known as eco-design of green design, recognizes that environmental impacts must be considered during the design process, along with all of the usual design criteria. The purpose of green design is to evaluate and identify ways to minimize the environmental burden resulting from products. ..More

 

 

 

 

Bibliography:

  1. "The Art of Innovation", Tom Kelley, 2001

  2. "Driving Growth Through Innovation", Robert B. Tucker, 2002

  3. "Managing New Products", Thomas D. Kuczmarski, 2002

  4. "A Simplified Approach to LCA During the Product Design Stage", Prof. Jahau Lewis Chen and Mr. Chih-Wei Liau,, 2001

Автор - Вадим Котельников. © Tен3 Восток-Запад  | Copyright | Glossary | Links | Site Map |

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