Myers-Briggs Type Indicator (MBTI)
Perception: What You Pay Attention To |
Senser (S) |
Intuiter (N) |
The 5 senses |
Intuition (the 6th sense) |
Practical, facts |
Theoretical, insights |
Present, what is real |
Future, what could be |
Using established skills |
Learning new skills |
Utility, step by step |
Novelty, radical change |
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Perception Defined
How we generate information about the world is perceiving.
"When new information is compatible with your knowledge
structures it is accepted, when it does not mesh with your pre-conceived
ideas or past experience it receives little consideration, is distorted or
ignored."
Connecting with Senses
People have three basic methods of perceiving the world
around them:
Individuals have
different preferred ways of thinking and communicating their experiences
- some express themselves in pictures, others talk about how things sound to
them, and others speak about how things feel. If you want to connect with
your target customers, you have to
figure out which sense they favor...More
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