Choosing Between the
Strategy-driven and the Opportunity-driven Business Development6 |
Use Strategy
Approach |
Use
Opportunity
Approach |
Known environment |
Unknown environment |
Stable environment |
Unstable environment |
Building on existing competencies,
capabilities, products, markets |
Building on new competences,
capabilities,
products, markets |
Need consolidation |
Need
rapid growth |
Need stability and certainty |
Need
change, accept uncertainty |
Lack capacity for flexibility,
corporate venturing, and speed |
Established capacity for
flexibility,
corporate venturing, and
speed |
Differences between
Strategic Management and Classic Managerial Functions |
Strategic Management:
-
integrates various functions -
cross-functional
excellence and a guiding force that integrates the efforts of
different functional specialists is an absolutely essential
requirement for success in today's era of
systemic innovation
-
is oriented towards achieving organization-wide
goals - through understanding how the needs of the organization
differ from the needs of your functional area and discovering how your
functions can contribute to achieving the organization-wide goals
-
is concerned with both efficiency ("doing things
right") and effectiveness ("doing right things") - through
placing a balanced emphasis on both
classic corporate and venture management dimensions of the
managerial work.
-
considers a broad range of stakeholders -
through simultaneous
balanced consideration of all stakeholder groups
- customers, suppliers, employees, owners, and the public at large -
so that reasoned tradeoffs are possible
-
entails multiple time horizons - through
balancing between meeting short-term results and contributing to
long-term objectives; between building a basic competitive advantage (BSA)
and sustainable competitive
advantage (SCA); making the best contribution to both today and
tomorrow.
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Why Strategic Management?
Strategic management is not a task, but a rather a set of managerial skills
that should be used throughout the organization, in a wide variety of
functions.
Strategic cross-functional management is central to capitalizing on
functional excellence, and in order for functional specialists to make the
greatest possible contribution, they must take a broader view of their
functions and understand how they fit into the web of the organizational
processes and, ultimately, into the overall
strategy.
Ten Major Schools of Strategic Management
Ten deeply embedded, though quite narrow, concepts typically
dominate current thinking on strategy. These range from the early Design and
Planning schools to the more recent Learning, Cultural and Environmental
Schools4...More
New Systemic Approach to
Strategic Management
All the above schools, often fighting between themselves,
favor different single-sided approaches to strategy formulation. They
represent both different approaches to strategy formulation and different
parts of the same process. Today's managers have to deal with the entire
business system - as opposite to dealing with its different parts
independently - not only to keep strategy formulation as as a vital force
but also to impart real energy to the strategic process. They have to
practice balanced
results-based leadership strategies as well as apply a
balanced approaches to business
systems.
Certain positive moves in this direction have been seen
recently. Some of the more recent approaches to strategy formulation take a
wider perspective and cut across the above ten schools in eclectic and
interesting ways, for example Learning and Design in the "Dynamic
Capabilities" approach, or the "Dynamic Strategy" one based on knowledge
working.
The currently dominant view of business strategy -
resource-based theory - is based on the concept of economic rent and the
view of the company as a collection of capabilities. This view of strategy
has a coherence and integrative role that places it well ahead of other
mechanisms of strategic decision making.5
Working On Your Business
"Most businesspeople are so busy working for their business
or in their business that they never find time to
work on their
business. Thus they fail to
anticipate what might happen or what they might be able to make happen."7
Unless you regularly schedule time (one-day out-of-the-office meeting a
month at least) to work on your business and answer
critical questions, you'll never achieve your
stretch goals...More
Strategic Innovation:
Road-Mapping
The goal of the road-mapping is to develop the
innovation strategy - to choose and do the right things. The goal of
innovation management is to implement this strategy well...More
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