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MBS e-Course: Sustainable Growth

Balanced Approach to Business Systems

by Vadim Kotelnikov & Ten3 East-West

"Everybody talks about the weather, but no one does anything about it" - Mark Twain

 

Customer Perspective

Knowing Your Customer

Customer's Perspective of Quality

Leveraging Service-Profit Chain

Customer Partnership

Financial Perspective

Learning and Growth Perspective

MBS e-Course: Sustainable Innovation

Knowledge Management

Learning Organization

Innovation System

Continuous Innovation Strategy

 

Balanced Scorecard Framework

  1. Financial Perspective: To succeed financially, how should we look to our shareholders?

  2. Customer Perspective: To achieve our vision, how should we appear to our customers?

  3. Internal Business Process: To satisfy our shareholders and customers, what business processes must we excel at?

  4. Learning, Innovation, and Growth: To achieve our vision, how will we sustain our ability to create value and improve?

For each of the above four questions, provide answers in terms of:

  • Objectives

  • Measures

  • Targets, and

  • Initiatives

Related Chapters of the Business e-Coach:

New Managerial Model

Knowledge-based Enterprise

Managerial Leadership

Results-based Leadership

Coaching

Performance Management

Articles:

Practical Guidelines for Conducting Knowledge Management in SMEs

Links Between Individual Learning, Collective Learning and Ethics

Achieving Strategy through Balancing Competing Values

The primary goal of any business is to increase stakeholder value. It is achieved through a dynamic balancing of competing values. In order for a business to maximize economic value, it must balance customer satisfaction and competitive market forces with internal cost and growth consideration.

What is Business Systems Approach?

A business is more than finance. Performance measures need to be aligned with the organization's strategy. The Business Systems approach considers business as system of interrelated factors of strategy, owners, investors, management, workers, finance, processes, products, suppliers, customers, and competitors.

Organizations prosper by achieving strategy that is implemented as a result of continuous decision-making at all levels of the business. Firms implement strategy through balancing the four major factors or perspectives:

  1. Financial perspective

  2. Customer perspective

  3. Internal business process perspective, and

  4. Learning, innovation, and growth perspective.

The four perspectives permit a balance between short-term and long-term objectives, between outcomes desired and the performance drivers of those outcomes, and between hard objective measures and soft subjective measures.

Customer Perspective

Customer is defined as anyone who receives that which is produced by the individual or organization that has value. A customer focus - as opposed to "customer driven" or "market driven", - both internal and external, implies that you don't just respond to what customers say they need and want, but you apply your own body of knowledge acquired from years of experience and study, in addition to your best knowledge of the customer, to deliver a product or service that will exceed customer expectations, achieve delighted customers and lead to customer success.1

Balanced Scorecard

The Balanced Scorecard is a framework for designing a set of measures for activities chosen by you as being the key drivers of your business. By having four distinct perspectives (financial, customer, internal process and innovation and learning) it promotes a more holistic view of the business... More

Results-based Leadership

Results-based leadership has relentless emphasis on results in the four areas:

  1. Employee results

  2. Organization results (learning, innovation)

  3. Customer results (delight target customers)

  4. Investor results (cash flow)...More

Delivering Balanced Results through Coaching

Coaching brings more humanity into the workplace. "Effective coaching in the workplace delivers achievement, fulfillment and joy from which both the individual and organization benefit."4...More

 

 

Bibliography:

  1. "The Basics of Leadership", Merlin Ricklefs, 2002

  2. "Balanced Scorecard In a Week", Mike Bourne and Pippa Bourne, 2000

  3. "Managing Complexity", Robin Wood, 2001

  4. "Effective Coaching", Myles Downey, 2003

Founder - Vadim Kotelnikov. © Copyright by Ten3 East-West.  | Copyright | Glossary | Links | Site Map |

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