Balanced Scorecard
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Financial Perspective: To succeed financially,
how should we look to our shareholders?
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Customer Perspective: To achieve our
vision, how should we appear to our customers?
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Internal Business Process: To satisfy our shareholders and
customers, what business processes must we excel at?
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Learning, Innovation, and Growth: To achieve our vision, how will
we sustain our ability to create value and improve?
For each of the above four questions,
provide answers in terms of:
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Objectives
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Measures
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Targets, and
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Initiatives
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Achieving Strategy through Balancing Competing Values
The primary goal of any business is to increase stakeholder value. It is achieved through a dynamic balancing of
competing values. In order for a business to maximize economic value, it
must balance customer satisfaction and competitive market forces with
internal cost and growth consideration.
What is Business Systems Approach?
A business is more than finance. Performance measures need to
be aligned with the organization's strategy. The Business Systems
approach considers business as system of interrelated factors of strategy,
owners, investors, management, workers, finance, processes, products,
suppliers, customers, and competitors.
Organizations prosper by achieving strategy that is
implemented as a result of continuous
decision-making at all levels of the business. Firms implement strategy through balancing the four major factors or perspectives:
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Financial perspective
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Customer perspective
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Internal business process perspective, and
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Learning,
innovation, and growth perspective.
The four perspectives permit a balance between short-term and
long-term objectives, between outcomes desired and the performance drivers
of those outcomes, and between hard objective measures and soft subjective
measures.
Customer Perspective
Customer is defined as anyone who receives that
which is produced by the individual or organization that has value. A
customer focus - as opposed to "customer driven" or "market driven", - both
internal and external, implies that you don't just respond to what customers
say they need and want, but you apply your own body of knowledge acquired
from years of experience and study, in addition to your best knowledge of
the customer, to deliver a product or service that will exceed customer
expectations, achieve delighted customers and lead to customer success.1
Balanced Scorecard
The Balanced Scorecard
is a framework for designing a set of measures for activities chosen by you
as being the key drivers of your business. By having four distinct
perspectives (financial, customer, internal process and innovation and
learning) it promotes a more holistic view of the business...
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Results-based Leadership
Results-based
leadership has relentless emphasis on results in the four areas:
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Employee results
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Organization results (learning,
innovation)
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Customer results (delight target
customers)
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Investor results (cash flow)...More
Delivering Balanced
Results through Coaching
Coaching brings more
humanity into the workplace. "Effective coaching in the workplace delivers
achievement, fulfillment and joy from which both the individual and
organization benefit."4...More
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