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Creativity Defined

'Creativity is the juxtaposition of ideas which were previously thought to be unrelated.' It is your ability to combine ideas in a unique way or to make useful associations among ideas.

"There is virtually no problem you cannot solve, no goal you cannot achieve, no obstacle you cannot overcome if you know how to apply the creative powers of your mind, like a laser beam, to cut through every difficulty in your life and your work."⁶

You Are Creative!

Creativity is not about inventing something totally new, it is about making new connections. You don't have to be a special kind of person to be creative - everyone can do it. It's not about who you are, it's about what you do. You just need to start looking for multiple solutions rather than settling for just one, and give yourself permission to be playful and inquisitive, flexible and versatile.

Psychologists call the activities associated with idea generation "loose associative thinking" processes. Associative thinking is not linear or sequential. It is jumpy. To invent new connections, the maintenance of uncertainty is important for a time. "Closure is a killer; it strangles associative thinking, in favor of arriving at "an answer". Early in the process, leveraging uncertainty, riding it, and valuing it are critical to developing robust ideas".⁴

Learn and Develop Creativity

"The good news is that creativity is a skill and a talent that can be learned and developed through practice. With this skill, you can dramatically accelerate your personal and professional growth. By sharpening your thinking skills and exercising your natural creative powers, you can multiply the value of your efforts and rapidly increase the quantity and quality of your rewards."⁶

An Important Pre-Condition

Although creative people come from varied backgrounds, they all seem to have one thing in common - they love what they are doing.

Ask Effective Questions

Creativity requires an inquisitive mind. Unless you ask lots of "Why?" and "What If"? questions, you won't generate creative insights. "To avoid this most common of creative errors, be sure to peek under all carpets, including your own. Don't take anything for granted. Especially success. Try looking at the world through more inquisitive eyes; try getting ideas in motion; try asking the all-important: "Why?" See what happens!"⁷

Guide to Your Personal Creativity¹

1. Use self-talk, "I am creative"

Expect to get creative products

2. Explore your project. Ask yourself:

Why do I want to do this?

What will happen if I'm successful? What will I get out of it?

What (how hard) have I tried before?

To what extent did I succeed? Fail? Why?

3. Set modest goals

Accept human limitations

Don't expect your work to be in museum overnight

4. Be prepared to work hard

Remember Edison: "Invention is 1% inspiration, 99% perspiration."

Take lessons, get advice, criticism

Plan. Think through what you want to do. Get a mental picture of a good finished product.

Revise, redo.

5. Keep your left brain - dominated by numbers - quiet

Don't start out going to perfect solution.

Think of many approaches, and ideas that relate to your project. Go for quantity. As many as possible.

Let all thoughts come out no matter how absurd. Don't evaluate. Don't be afraid to be wrong.

Make yourself laugh. Think of illegal, implausible, immoral, or surprising ideas.

Don't worry about the present order of things. Experiment.

Try things you know you're not "supposed" to.

Expect uncertainty, anxiety. Using your right brain - the original thinking - takes courage.

6. Play with thoughts and ideas

Build on ideas to get new ideas.

Use analogues and unrelated objects or situation.

Look at your project from many viewpoints. Can it be made larger, smaller? Turned upside down, inside out? Eliminated, combined, reversed, altered?

Look for clues everywhere. Even in unrelated areas. Borrow from wherever you can.

Relax and have fun.

7. Take vacations often

Put your work aside and do something unrelated.

Immerse yourself in a rich environment.

8. Evaluate what you've done after you've given yourself free rein. Pick the best things. Try them and if they work fairly well, use them again and build on them.

9. Reward yourself. Even for small progress.

"See I knew I could do it."

Case in Point: Creative Customer Service in a Furniture Shop

The owners of a furniture shop in Boston love what they are doing and genuinely want to make furniture shopping fun. figured out that many customers bring small children with them and that adults would stay longer and shop more seriously if the kids felt happy in the shop. "So they constructed a large children's play area inside the store with every type of game imaginable. By the way, you have to walk all the way through the store to get to the playground, so mom and dad can see the furniture before settling down to serious shopping. The kids are happy, so the parents are happy. It's simple. And one more thing. When you leave the store, your car windows have been washed! It's no wonder that this store has the highest sales of any furniture outlet in the Boston area."¹

"The gift of fantasy has meant more to me than my talent for absorbing positive knowledge" - Albert Einstein

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