Three Greatest Rewards
of the Universe
by Peter Riggs |
-
To do the thing you enjoy doing
-
Recognition - in all its various forms
-
Money - only becomes a prime motivator if there
is no sufficient of it coming in to meet one's immediate daily requirements
|
Two Rules of an Effective Reward
System5 |
-
Strategic Alignment: Carefully
align your reward system with the
values,
vision
and mission of your organization.
-
Practicability: Reward behavior
that is under employees' control.
|
Two Guidelines for Rewarding
Innovative Behavior2 |
-
Reward innovative behavior intrinsically and extrinsically
-
Reward through recognition
|
The
Silicon Valley's Approach to
Gain Sharing
Five Beneficial Effects |
-
It evokes
entrepreneurial spirit which in turn heightens energy and pushes
creativity
-
It forces people to look beyond technology to the value it creates for
the customer
-
It makes technical people better team players, because they realize that
they cannot deliver customer value unless their efforts mesh with others
-
It makes technical people greedy - as a result, people won't waste their
time on ideas that can't be commercialized
-
It eliminates resentment, demotivation, and turnover that frequently
occur when the technologist receives only a patent certificate, while
corporate managers get wealthy from stock options
|
|
Why Reward Systems?
The only way employees will fulfill your dream is to share in the
dream. Reward systems are the mechanisms that make this happen. "However, reward
systems are much more than just bonus plans and stock options. While they often
include both of these incentives, they can also include awards and other
recognition, promotions, reassignment, non-monetary bonuses (e.g., vacations),
or a simple thank-you."5
"The journey is the reward," said Steve
Jobs.
You Get What You Reward
The greatest management principle is that the things
that get rewarded get done. "You get more of the behavior you reward. You
don't get what you hope for, wish for or beg for. You get what you reward."7
When your employees do hit the target and meet a
stretch standard you set for them, reward them immediately. Never stall. By
doing this, you help employees directly connect the reward with behavior and
higher performance they've attained.4 "Fail to reward the right
behavior and you will most likely get the wrong results."3
Stimulating Entrepreneurial
Environment
Your reward structures providing "a
high upside for the success, and at the same time a downside for the failures
help to encourage managers to stimulate an
entrepreneurial environment."5
Linking
Pay with Performance
Great managers create
heroes in each role and link pay with
performance. "They create broad bands for pay within each role. They
also create overlapping bands of pay to encourage people to assess their
strengths before moving to the next rung on the ladder. This means that a
great salesperson could earn much more than a new sales manager who is yet
to demonstrate performance in his role."6
Case Study:
Intel
At Intel, rewards are clearly linked to performance. About
half of pay is tied to company and/or divisional performance, and more than
70% of employees have rights to purchase stock options. The way Intel
management sums this up is, "The reward system reinforces the company's high
expectations of its employees to grow, learn, and lead."1
Case Study: Monsanto
At Monsanto, when it started its transition from a chemical
giant to a life sciences company in 1995, reward systems have been
redesigned to focus on growth and instill a sense
of ownership in the corporation. In 1996, Monsanto granted stock
option to the 95% of employees who previously didn't participate in a
stock-option program. In 1997, Economic Value Added (EVA) was adopted as the
primary measure of financial performance. Incentive plans are tied to EVA,
and employees eligible for management incentives have had a portion of their
incentive converted into option.1
Case Studies:
Dell Computer Corporation
"At Dell, the vast majority of our employees are owners as
well, a result of employee stock purchase plans, stock option grants, and a
401(k) plan in which we match employee contributions not with cash but with
company stock," says Michael Dell, CEO of
Dell Computer
Corporation. "Stock ownership in the computer systems business is
nothing new At Dell, though, it comes with another commitment. To be an
owner, you have to think like one. The personal investment people feel when
they think and act like owners manifests itself in a true commitment to the
company. I'm surprised that most companies offering stock to their employees
have missed this critical point."3
|