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Sources of Knowledge

A knowledge-based enterprise derives knowledge from various sources that include:

• Customer knowledge: customer needs, perceptions, and motivations, who to contact, customer buying power, what differentiation strategy and customer services need to be developed to win and retain customers, etc.

• Competitor knowledge: what competitors are selling now and what they are planning to sell in the future, what is their strategic intent, what competitive strategies they use to win in the marketplace.

• Product knowledge: the products in the marketplace, who is buying them and why, what prices they are selling at, and how much money in spent on such products now and may be spent  in future.

• Process knowledge: best practices, technology intelligence and forecasting, systemic innovation, cross-functional synergy opportunities, etc.

• Financial knowledge: capital resources, where and how to acquire venture capital and at what cost, and the integrating in financial practices.

• People knowledge: knowing people and what motivates employees, obtaining feedback, the expertise available, and how to go about finding experts.

Managing Knowledge Enterprise

Within a rapidly changing environment of the new knowledge economy, the latest information and knowledge is the key to sustained success and competitive advantage. In today's e-learning and e-business accelerated world, information quickly converted into knowledge at the point of highest business impact is a matter or survival. Switching to leadership approaches, employee empowerment, establishing a continuously learning organization, knowledge management and management of knowledge workers become very important manager's tasks. Knowledgeable workers seek service that support their knowledge. Unused knowledge depreciates very fast. On the opposite, using knowledge creates new opportunities which in turn create new knowledge.

Managing Knowledge Workers

To lead knowledge workers effectively and unlock their true potential, you need to define:

• What knowledge work professionals do?

• How they do it best?

• What drives them to do it?...More

Organizing Knowledge Communities

Use entrepreneurial approaches to organize knowledge communities within your organization to give it what it needs most - radical innovation. Knowledge communities organized around the principles of entrepreneurship have the best chance at success. Members of these communities - exciting, entrepreneurial, and highly profitable - would emulate entrepreneurs acting less like followers and more like empowered founders and builders of new organizational value.

To establish cross-functional knowledge communities  in your organization from scratch, you may need to go through the following three stages²:

1. Information sharing - through task forces, cross-departmental activities, e-mail.

2. Cross-departmental Cooperation - through cross-functional teams

3. Knowledge community - a vision of knowledge community has been embraced by the organization; supportive culture and connectivity established

Founder - Vadim Kotelnikov. © Copyright by Ten3 East-West.  | Copyright | Glossary | Links | Site Map |

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