Why MBS in Sustainable Innovation?
To remain competitive, today's companies need to do more than simply
deliver products or services that are better or cheaper than those of
their rivals. They must also add features, improve performance, and reduce
prices more quickly. They must be faster to launch new lines. To grow,
they may need to create entirely new markets and develop
venture
strategies.
Innovation
is not a one-off event, but a
continuous response to changing
circumstances. Sustainable innovation system doesn't not just help to
solve a problem but creates a new capacity, opening up opportunities for
further innovation.
